Ship better products, faster
I work with startups and founders to solve messy real-world problems, sharpen product strategy, ship faster, and use AI in ways customers actually want.
What I do
UX and design
I bring a designer's eye to product decisions. Wireframes, flows, and user testing — I do the work, not just manage it.
Strategy and roadmapping
Translating business goals into a prioritized roadmap with clear OKRs, then making sure it actually ships.
Talking to users
Discovery interviews, ride-alongs, surveys. The roadmap should come from real problems, not assumptions.
Data and analytics
Dashboards, KPI frameworks, and the discipline to measure what matters. I set up the instrumentation, not just the reports.
Stakeholder management
Aligning executives, engineering, ops, and go-to-market. I speak all those languages.
Taste
The hardest thing to hire for. I care deeply about the details that make a product feel right.
How I work
Role fill
I embed in your team as a fractional Head of Product or VP Product. I talk to users, own the roadmap, spec and prototype features, and ship with your engineers. Typically 2–3 days per week.
Best for: Teams that need experienced product guidance but aren't ready for a full-time hire
Project-based
A defined engagement with a clear deliverable: a product strategy, a roadmap, a PRD, a hiring plan, a user research sprint. Typically 2–6 weeks.
Best for: Teams with a specific unsolved problem
Advising
Ongoing access to a senior product brain. Regular calls, async Slack or email, document reviews. A sounding board when you need one. Typically hourly or monthly retainer.
Best for: Founders running product who need a thought partner
Am I the right fit?
Hire me to…
- Lead product when you don't have a product leader
- Turn a reactive roadmap into one tied to outcomes
- Take a new product from zero to one
- Run user research and discovery
- Figure out where AI actually helps your business
- Raise the bar on quality and taste
Don't hire me to…
- Keep Jira tidy
- Make deep technical architecture calls
- Run growth experiments and conversion funnels
- Scale a 50-person product org
- Work without access to customers
Product leader with 16 years of career experience across software and hardware businesses. Generalist who enjoys new problem spaces and building products that need to withstand the messiness of the real world.
Fractional Product Leadership
2026 – PresentSolo Shop
Dandy
2025-2026Director of Product
Arc Boat Company
2021 – 2025Head of Product
Uber
2014 – 2021Operations, Program Management, Product Management
ZS Associates
2010 – 2014Associate Consultant
University of Michigan, Ross School of Business — BBA, Marketing & Strategy, 2010
Get in touch
If you're feeling any of those gaps, let's talk.